defining design
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We've heard hundreds of different definitions of design over the years

 

design is an activity

Everything we do that is not spontaniouse is by definition design.

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Design is an activity we do by plan that has an intended outcome. It has a predefined purpose. Getting dressed in the morning is a design process. Matching garmets to weather, colors to the season and styles to intended activities are all decisions that have a purpose. Getting dressed before being fully awake or before the first cup of coffee does not come under this category.

design is a thing

It is also a name for the result of this intended outcome. This is one of the differences between Design and Art.

design is a process

In our world we think of design as an activity and let the Art Historians discuss design as an object. For us design is a process where we attempt to unify clients wishes and users needs. Things have to sell to be successful. If we can help our clients be more successful we still have a job. Pretty simple isn't it?