L2 blog

The customer is always right. Love your customers. The customer knows best.

We've all heard these old sayings. And to some extent they are right. Consumers vote with their wallets. They know what they want when they see it. The problem is when it comes to user input in the product development process the results are less than impressive.

While re-reading a portion of "Competing for the Future" by Hamel & Prahalad, I ran across this sentence: "A company surrenders tomorrow's businesses when it gets better without getting different".

This has been on of the fundamental themes of my working life: keeping a firm grip on improving what we know how to do, while still being open and adventurous enough to do things completely different in and for the future.